Statista draws statistical data on over 80,000 topics from more than 22,500 sources. They are not the source of the surveys or statistics, but an aggregator and collector of information provided by outside sources.
If you use data from Statista, ensure you acknowledge the original source.
To help you find reference information, Statista provides a ‘Citation formats’ tool to the right of the results page underneath the download options, or underneath the statistic itself. Select ‘Harvard’; you will need to modify this reference as it is not ‘Harvard Cite Them Right’, the referencing style we use at the University of Worcester.
For example:
Number of nursery schools in the United Kingdom from 2010/11 to 2024/25 (Department for Education, 2025)
This example would be correctly referenced as:
Department for Education (2025) Number of nursery schools in the United Kingdom from 2010/11 to 2024/25. Available at: https://www.statista.com/statistics/283573/nursery-schools-in-the-united-kingdom/ (Accessed: 13 January 2026)
This follows Cite Them Right referencing guidance for web pages.
If a data journalist has analysed and curated a report, then acknowledge them as the author. If no analyst is named, then use Statista as the author. For example:
Richter, F. (2025) AI boom: Global cloud market to exceed $400 billion in 2025. Available at: https://www.statista.com/chart/34022/cloud-infrastructure-service-revenues/ (Accessed: 4 February 2026)
You may still prefer to evaluate and interpret individual primary sources for yourself and reference each source separately.
If you use Statista’s research AI tool, do not rely on the AI analysis of the data. Instead, look at the primary sources, draw your own conclusions and reference each source you use separately.